Keep your message simple
Getting to the essence of the message quickly, and in as few words as possible, is the key to good communication.
Readers tend to lose interest if it takes too long to get to the point. Or you can get the same response when the message
is too vague or get too quickly into specifics without setting the scene.
From traditional print to audio-visual and now, the Internet, the wider choice of media today allows for lot more versatility
in communication. At the same time, communication becomes more complicated as information is presented using a mix of different
media Just as important as coming to grips with the effective use of different media is the need to keep your message simple.
Talk to seasoned professionals with decades of experience in Southeast Asia who are in tune with media development and
regional cultures about your communication needs.
For Editorial/Marcom Services -- Phone: (65) 62783621, Fax: (65) 62744798
